"Advertising Queen Returns After 10 Years"...Reebok's 'Lee Hyori Padding' Unveiled

'Pump Padding' Debuts with Teaser Release
Shorter Length, Bulkier Silhouette
Glossy Short Padding Style Highlights Shine

LF's global sports brand 'Reebok' has unveiled a new padding product featuring Lee Hyori, who is returning to the mass advertising market after 10 years, raising expectations for popularity.

Reebok's 'Pump Padding' Photoshoot with Lee Hyori [Photo by LF]

On the 27th, Reebok announced that it will present the main photoshoot and video of the padding collection as its first project with brand ambassador Lee Hyori.

The 2023 Fall/Winter (FW) padding collection launching on this day consists of a total of 9 styles of unisex winter outerwear centered around the signature item, the 'Pump Padding.' Considering environmental friendliness, all products use down filling certified by RDS, which complies with animal welfare standards.

Reebok has also prepared a diverse range of colors, materials, and lengths this winter, anticipating that short paddings popular in the 1990s will attract attention again. The collection includes glossy materials, cropped and short-length mid-down lines, as well as mid and long-length heavy-down lines.

The Pump Padding is a unisex item with a bulky silhouette inspired by Reebok's signature Pump technology. It uses nylon fabric with a natural gloss reflecting the 'Glossy Short Padding' style. The colors are available in five options: Black, Normal Gray, Normal Orange, Off White, and Dark Green.

The 'Pump Padding Crop' line, released in a cropped length for women, comes in three colors: Black, Off White, and Normal Orange. The 'Pump Reversible Padding' emphasizes practicality and stylishness with a reversible design and is available in Black, Light Beige, and Dark Yellow. The mid-length 'Classic Padding' is offered in three pastel tones, including Light Blue and Ivory.

In addition, the entire line, including Vector Padding, Crop Glossy Padding, Classic Vector Puffer Padding, Classic Vector Hooded Down Parka, and Classic Vector Long Padding, can be found starting today through Reebok's official online store, Reebok offline stores, LF Mall, Musinsa, and other online and offline channels.

Meanwhile, following the release of the teaser photoshoot and video for Reebok and Lee Hyori's 'RETURN' on the 13th, the number of new member sign-ups on Reebok's official online store increased by 1.5 times compared to the previous week for about a week. Additionally, thousands of customers set alerts for the arrival of the 'Pump Padding' on the official online store, drawing significant attention.

This content was produced with the assistance of AI translation services.