Nongshim Launches 'Henri Matisse' Limited Edition Shin Ramyun Gunmyeon
Nongshim announced on the 27th that it has released a limited edition product featuring Henri Matisse's artwork 'A Bouquet' on the Shin Ramyun Dry Noodles package design.
Henri Matisse is a representative painter of the 20th century, known as the founder of Fauvism and a magician of color. Nongshim launched this limited edition to offer consumers a unique enjoyment by incorporating the works of a world-renowned artist into its products.
A Nongshim official explained, "Recently, a trend called 'Art+Consumer' or 'Artsumer' has emerged, where consumers seek cultural and artistic satisfaction alongside their purchasing activities. We chose Henri Matisse's 'A Bouquet,' a beloved artwork featuring flowers that complement the dining table, as the design motif."
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Along with the limited edition release, Nongshim plans to conduct various promotions, including providing Shin Ramyun Dry Noodles to visitors in collaboration with the Henri Matisse special exhibition held at the CXC Art Museum until the end of this year.
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