"Jongga, 'Kimchi for the World,' Expands to Over 40 Countries Worldwide"

The Daesang brand ‘Jongga’ is currently expanding into over 40 countries worldwide, including the Americas, Europe, Taiwan, Hong Kong, and other parts of Asia. Ninety percent of the export volume to Japan and more than 80% of the volume exported to Asian regions such as Hong Kong, Taiwan, and Singapore are consumed by locals, reflecting its growing popularity. Additionally, the number of local consumers seeking kimchi is increasing in Western regions like the Americas and Europe.

Last year, Daesang became the first in the domestic food industry to complete a large-scale kimchi factory in the United States and began full-scale production. The LA factory, located in the City of Industry near Los Angeles, California, covers a total land area of 10,000㎡ (3,000 pyeong). To date, approximately 20 billion KRW has been invested to establish manufacturing lines capable of producing 2,000 tons of kimchi annually, along with raw material warehouses and other infrastructure. Daesang aims to expand automation equipment and facilities to achieve annual sales of 100 billion KRW in the US local food business by 2025.

Recently, Daesang has started efforts to establish a large-scale kimchi factory in Europe. After forming a joint venture with a Polish company, it plans to supply Jongga kimchi to the European market first by utilizing the local company’s production facilities and distribution network. The new factory in Krakow, Poland, will cover a total land area of 6,613㎡ (2,000 pyeong). Construction is set to begin this year, with completion targeted for the second half of next year. Daesang plans to invest approximately 15 billion KRW until the completion of the Polish factory and aims to produce more than 3,000 tons of kimchi annually by 2030.

This content was produced with the assistance of AI translation services.