Shinsegae Food "Plant-Based Alternative 'You Are What You Eat' Restaurant, Over 10,000 Visitors Accumulated"

One Month After COEX Branch Opening
Over 300 Visitors Daily
Expanded Sales of 3 Ready-to-Eat Meals

Shinsegae Food announced on the 26th that the dining establishment utilizing the plant-based alternative food brand 'You Are What You Eat,' launched last month, has surpassed 10,000 visitors within a month of opening, and its ready-to-eat meals are receiving great responses from consumers.

Shinsegae Food Yooa What You Eat [Photo by Shinsegae Food]

You Are What You Eat is a brand introduced with the concept of delicious plant-based alternative foods for a better self and planet, meaning "You are what you eat." It offers plant-based alternative foods using Shinsegae Food's alternative meat 'Better Meat,' as well as plant-based sauces, cheeses, and oat milk developed with proprietary technology, available as dining menu items and ready-to-eat products.

The You Are What You Eat COEX branch, a plant-based alternative food restaurant located on the basement first floor of Starfield COEX Mall in Samseong-dong, Gangnam-gu, Seoul, has attracted an average of about 300 visitors daily, including office workers near COEX seeking healthy meals and the 20s and 30s generation looking for alternative foods as part of value consumption such as environmental and animal welfare concerns, surpassing 10,000 cumulative visitors within a month of opening.

Recently, visits from foreigners residing in Korea who have extensive experience with plant-based alternative foods, as well as foreign tourists visiting Gangnam, have increased, accounting for about 20% of total visitors.

The You Are What You Eat plant-based ready meals (PMR) launched to allow consumers to easily enjoy plant-based alternative foods are also gaining popularity. Developed as representative ready meal menus that consumers commonly encounter in daily life, such as luncheon kimchi rice bowl, Bolognese lasagna, and ragu rigatoni, all ingredients including the main ingredients and sauces are made from 100% plant-based materials. These products are receiving positive responses from consumers who want to enjoy healthy ready meals, and online sales channels are rapidly expanding through Gmarket, SSG.com, Coupang, 11st, and others.

Shinsegae Food plans to continuously develop and introduce new products reflecting consumer preferences, starting with the three types of plant-based ready meals. In addition to the COEX branch, they will provide consumers with experiences of plant-based alternative foods through a food truck operated as a mobility flagship store, conduct customer participation digital campaigns, and nurture You Are What You Eat as a representative brand of plant-based alternative foods.

A Shinsegae Food official said, "We plan to develop various menus to make it easier to enjoy plant-based alternative foods in daily life and continuously expand the lineup of plant-based ready meals to nurture You Are What You Eat as a representative brand of plant-based alternative foods."

This content was produced with the assistance of AI translation services.