Lotte Department Store Targets Winter Bedding Demand... "Carefully Selected Goose Down and Wool Products"
'Goose & Wool Fair' Held at All Stores Until November 12
Lotte Department Store announced on the 26th that it will hold a winter event called the ‘Goose & Wool Fair.’ The event will take place from the 27th of this month until the 12th of next month at all stores.
The model is looking at goose products at the Sopraum store on the 9th floor of the main branch.
[Photo by Lotte Department Store]
Lotte Department Store offers the annually steady-selling ‘Goose Bedding’ at reasonable prices. Along with 10 popular bedding brands such as ‘Sopraum,’ ‘Allermand,’ ‘CozyNest,’ and ‘Elle,’ a total of 15 exclusive products have been prepared. The representative product, ‘Sopraum’s’ ‘Chopin 2023 Goose Core,’ contains 90% Polish white goose down, characterized by excellent resilience and warmth while being lightweight. It is expected to sell out as it is offered at up to 80% discounted prices depending on the size. Additionally, ‘Allermand’s’ ‘Jet Goose Quilt’ and other ‘Goose Quilt’ products, which can be used immediately without a separate cover and are convenient for washing, are offered at special discounts of up to 50-75% depending on the product.
This year, reflecting the latest trends, carefully selected ‘wool’ products have also been prepared alongside ‘goose’ items. Wool material is gaining popularity especially among young customers interested in interior design. Wool is soft to the touch and visually gives a warm feeling, so demand is expected to increase further this coming winter. In fact, sales of ‘wool’ bedding at Lotte Department Store from January to September this year grew by 20% compared to the previous year.
Various purchase benefits are also provided. Customers who purchase will receive limited quantities of brand-specific items such as ‘pillow stuffing’ and ‘large duvet laundry nets.’ Additionally, every weekend during the ‘Goose & Wool Fair,’ a promotion will be held where up to 10% of the purchase amount will be given back in Lotte gift certificates.
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Moon Ji-hee, head of the Bedding & Kitchenware Team at Lotte Department Store, stated, “As wool bedding emerges as a new popular item, we have prepared exclusive benefits for wool bedding this year,” and added, “We plan to continue offering various products and events that reflect the latest trends.”
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