Kojima Adopts Two-Track Strategy Tailored to Customer Preferences... 'Premium + Practical'

Strengthening Practical Lineup Starting with 'Double Motion'

‘Cozima’ announced on the 25th that it is using a two-track strategy targeting both premium massage chairs and practical products tailored to customer preferences.

Kojima's 'Hope'
Photo by Kojima

The biggest feature of ‘Hope,’ Cozima’s ambitious product launched earlier this year, is the ‘Dual Engine.’ It includes a 4D Ultra Engine with 4-level depth adjustment and an additional ‘Hope Engine’ that perfectly cares for the neck and shoulders. The Hope Engine, a new concept module modeled after the shape of human hands, provides a massage experience that feels like being massaged by an actual person. Along with this, it is equipped with premium massage chair functions such as customized massage programs, calf rolling, and mixing massage functions.

Alongside this, Cozima has been strengthening its practical massage chair lineup by consecutively releasing products such as ‘Double Motion,’ ‘Double Motion Signature,’ ‘Mild,’ and ‘Kingdom Double’ starting this year. According to Cozima, sales of Double Motion increased by approximately 85.7% within one month of its launch.

Riding on the popularity of practical massage chairs, the recently released ‘Kingdom Double’ features premium functions including the dual engine. It massages the entire upper and lower body lines simultaneously, from the occiput to the waist, and from the back to the hips. Equipped with an LS-type frame, it can care for the body curves from the shoulders to the thighs. Users can choose from various massage functions according to their preferences, including ‘4D three-dimensional massage’ with up to 5 levels of intensity adjustment, ‘calf mixing massage,’ and ‘3-step sole massage.’

Kim Kyungho, Head of Marketing at Cozima, explained, “As the customer base for massage chairs has expanded recently, the criteria for choosing massage chairs are also diversifying. Especially with the spread of a consumption trend that values personal satisfaction, Cozima is implementing a two-track strategy targeting both premium massage chairs and practical products tailored to segmented customer preferences.”

This content was produced with the assistance of AI translation services.