[Smart Finance Awards] AI Investment Assistant Service, Notable for Fractional Share Trading and More

Customer-Friendly Division | Mirae Asset Securities

Ahn In-sung, Vice President and Head of Digital Division at Mirae Asset Securities

Mirae Asset Securities ranked first in the customer-friendly category in the '2023 Asia Smart Finance Awards' Mobile Trading System (MTS) evaluation.

Mirae Asset Securities' mobile application 'M-STOCK' received high praise for enhancing customer service support by providing stock community services, offering online tax consultation features, 24-hour chatbot consultations for real-time assistance, and customer asset management utilizing MY data.

By analyzing investors' data, it provides information such as the average purchase range and average returns of domestic and international shareholders, allowing customers to refer to relevant information.

In particular, reflecting the recent trend of increasing interest in global investments, it offers the 'U.S. Stock Day Market Service,' which allows trading of U.S. stocks during domestic hours (9:00 AM to 4:15 PM). It also provides a 'fractional trading' service that enables buying or selling stocks in fractional units for amounts over 1,000 KRW both domestically and internationally.

Additionally, the introduction of various innovative services utilizing artificial intelligence (AI) technology, such as an AI investment assistant service, AI-powered overseas news translation, and AI that reads earnings calls, was also highly evaluated.

This content was produced with the assistance of AI translation services.