Gwangju Shinsegae Showcases Eco-Friendly Products Supporting Ethical Consumption

Published 25 Oct.2023 14:07(KST)

Value and Taste Reflected 'Dito Consumption' Trend Strategy

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) is attracting attention with its eco-friendly products. Recently, as consumers increasingly seek eco-friendly products or products from companies engaged in meaningful activities, even if they are slightly more expensive, Gwangju Shinsegae's strategy is being praised for its effectiveness.

According to Gwangju Shinsegae on the 25th, the cosmetic brand Lush, which relocated to the 4th floor of the main building, is conducting a recycling campaign.

Gwangju Shinsegae Showcases Eco-Friendly Products Supporting Ethical Consumption

The campaign, called "Rebirth of the Black Pot," offers customers a face mask when they bring in cleaned used black pots (containers for soap, etc.) to the store.

Customers empathize with the opportunity to participate in eco-friendly activities while receiving a gift, showing steady interest. Since the campaign launched in 2022, over one million containers have been collected and reborn as new black pots.

Eco-friendly products that are beneficial not only to the environment but also to health continue to attract consumers.

At the ‘1961 haus’ pop-up store on the basement first floor of the new building of Gwangju Shinsegae, eco-friendly household items such as natural scrubbers and soaps are being showcased.

Here, dishwashing soap made from natural surfactants and edible oils (6,000 KRW·150g) and natural scrubbers free of any chemical products (6,000 KRW·30cm) are sold. Young housewives in their 20s to 40s who care about their family’s health mainly visit the pop-up store, which will be available at Gwangju Shinsegae until the 31st.

A brand striving to deliver a message of hope to the visually impaired has also been established. Street outdoor brand Biggandi, located on the basement first floor of the new building, attaches Braille tags to all products for sale to assist people with disabilities.

Biggandi, which opened its second store nationwide following Seoul in April, planned this initiative to communicate with the socially marginalized visually impaired through Braille tags.

The Braille tags include descriptions such as “T-shirt with a good tactile feel,” “Outerwear that brings style,” and “Innerwear that adds warmth to fashion,” enabling even those who cannot see to easily understand the characteristics of the clothing. Last month, they also sold a limited edition T-shirt inspired by Mudeungsan Ipseokdae, a symbol of Gwangju.

Lee Dong-hoon, CEO of Gwangju Shinsegae, said, “Consumer interest in eco-friendly products and brands engaged in public interest activities is expected to continue increasing in the future,” adding, “We will continue to discover products and content that meet the demand for ‘good consumption’ and ‘Dito consumption.’”