Pukyong National University Hosts 'K-Entertainment Technology Summit' in the United States
On the 21st, Pukyong National University held the '2023 K-Entertainment Technology Summit' in Los Angeles, USA, in collaboration with the Korean Studies Institute at Indiana University and Direct Media Lab.
This event was organized to discuss what considerations and investments are necessary for the sustainable growth of the K-Entertainment industry.
In the first part of the event, domestic and international researchers assessed the current state of K-Entertainment technology, and in the second part, global entertainment companies explained their survival strategies and introduced the conditions for success in the global market.
They also discussed technologies and platform strategies for distributing K-content such as dramas, movies, webtoons, and music to the United States, South America, and Europe.
In the third part, a comprehensive discussion was held where participants from academia and industry debated local perspectives on the K-Entertainment industry and cultural changes, as well as support measures needed for the industry's future growth.
The presenters evaluated that the continuous efforts to introduce Korean culture locally in the United States have driven the growth of technology and platforms, making them more meaningfully accepted in the global market. Afterwards, there was a session reviewing market changes through startup cases in the entertainment sector that optimized technology.
Jung-Hoon Han, CEO of Direct Media Lab, explained the background and purpose of the event, stating, “For entertainment companies to establish themselves and grow in the global market, technology and platforms have become indispensable elements.”
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Professor Jung-Hwan Kim of Pukyong National University’s Human ICT Convergence major, who co-hosted the event, said, “It was a meaningful occasion to confirm the growth of K-Culture from a multifaceted perspective,” and added, “We will continue to create opportunities where academia, industry, domestic and global companies, and startups can come together to discuss and deliberate.”
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