ZetaFlex Seoul Station Branch Renovation Effect 'Significant'... Sales Up 75%

Visitor numbers also increased by about 40%
Major conversion to grocery stores
Also a specialized content store

Since Lotte Mart Seoul Station Branch was renewed as the flagship store 'Zeta Plex,' the number of visitors has increased by about 40%.

Lotte Mart Flagship Store Zeta Flex 2nd Branch Seoul Station Store has seen a 40% increase in visitors and a 75% increase in sales from its renovation on the 14th of last month until the 20th of this month.
[Photo by Lotte Mart]

On the 24th, Lotte Mart announced that the sales of the Seoul Station Branch, renovated as Zeta Plex, increased by about 75% compared to the previous year. Earlier, Lotte Mart renewed the Seoul Station Branch into the flagship store Zeta Plex and reopened it on the 14th of last month. According to Lotte Mart, the visitor numbers and sales figures were analyzed over 37 days from the reopening day to the 20th.

Lotte Mart cited the conversion of 85% of the second-floor store into a grocery specialty store as a key factor for the increase in visitors and sales. They also reorganized the store layout to prevent overlap between domestic consumers and foreigners’ shopping routes, reducing congestion, and introduced customized specialty stores tailored to different consumer types, which they analyzed as success factors.

Lotte Mart explained that the content specialty stores also drew positive responses from consumers, driving performance. In particular, the 4th branch of 'Bottle Bunker' has transformed into a cultural space leading liquor trends, resulting in wine and whiskey sales increasing by about four times. After opening the 4th branch of Lotte Mart’s own bakery brand 'Pungmiso,' bakery sales also rose by 150%, the mart stated.

Nam Heung, the manager of Lotte Mart Zeta Plex Seoul Station Branch, said, "The reason Zeta Plex Seoul Station Branch was able to successfully settle in the market is that we meticulously analyzed the commercial district and customer characteristics of the Seoul Station Branch and appropriately blended them with the successful case of Zeta Plex Jamsil Branch." He added, "We will continue to do our best to become a shopping landmark in Gangbuk by offering various products and content that satisfy both domestic and international customers."

This content was produced with the assistance of AI translation services.