Hyundai Motor Securities Conducts 'Rural Labor Assistance Pear Harvest Volunteer Activity'

Hyundai Motor Securities announced on the 23rd that on the 21st, it conducted a 'Rural Labor Assistance Pear Harvest Volunteer Activity' in Anseong, Gyeonggi Province, with the participation of employees and their families.

Hyundai Motor Securities conducted a "Rural Labor Assistance Pear Harvest Volunteer Activity" involving employees and their families on the 21st in Anseong, Gyeonggi Province.
[Photo by Hyundai Motor Securities]

This volunteer activity was organized as part of Hyundai Motor Securities' ongoing 'ESG (Environmental, Social, and Governance) Management' initiative. Despite it being the peak pear harvest season, many farms were struggling due to labor shortages, and the purpose was to assist them with harvesting. Additionally, the harvested pears were donated to the nonprofit organization 'Happy People,' which supports local children's centers, adding a meaningful aspect of giving.

About 100 employees and their families who participated gathered at an orchard located in Anseong, Gyeonggi Province, to directly harvest and pack a total of 180 boxes (approximately 1,300 kg) of pears to support the farmers.

Hyundai Motor Securities attributed the high participation of employees and their families in this volunteer activity to the establishment of a social contribution system. Earlier in July, Hyundai Motor Securities announced the creation of a social contribution system designed to help employees conveniently and systematically engage in social contribution activities.

Through this system, employees and their families participating in social contribution activities were granted volunteer activity credits via the VMS (Volunteer Management System) and provided with in-house social contribution mileage. The social contribution mileage system, which awards additional points when selecting outstanding teams or employees based on accumulated mileage, was reported to have significantly encouraged voluntary participation in social contribution activities among employees.

Han Seok-hee, Executive Director of the GWP Office at Hyundai Motor Securities, said, "Many employees shared the intention to help farms facing difficulties due to rising prices and economic downturn through this volunteer activity," adding, "Hyundai Motor Securities will continue to do its best to share the value of giving with local communities and lead a culture of coexistence."

This content was produced with the assistance of AI translation services.