LF Officially Imports Robje, Luxury Lifestyle Brand

Targeting Small Luxury Brand Enthusiasts with Objects Featuring Sophisticated Craftsmanship

On the 23rd, LF announced that it has begun the official import of the luxury lifestyle brand ‘L’OBJET,’ which started in Beverly Hills, USA, in 2004.

L’OBJET is a luxury lifestyle brand launched in 2004 by interior designer Elad Yifrach. It has built global recognition in the luxury interior field by emphasizing exquisite craftsmanship, delicate artisan spirit, and premium materials. Currently, it operates boutiques in Paris, New York, London, and other cities, and is stocked in high-end department stores such as Bergdorf Goodman, Harrods, and Neiman Marcus across 65 countries worldwide. In Korea, it has been distributed through overseas luxury direct purchase platforms like Farfetch.

Elad Yifrach, the brand’s founder and creative director, incorporates cultures and stories inspired by his travels around the world into all products, and actively collaborates with artisans he meets during his journeys. Through this, the brand presents a full range of lifestyle products including interior accessories and tableware, all handcrafted to express the brand’s trademark objets with intricate carvings and textures. Celebrating its 20th anniversary this year, the brand has expanded its lineup to include perfumes.

LF, as the official importer of L’OBJET in Korea, plans to sequentially introduce various luxury lifestyle objets from L’OBJET to domestic customers through LF Mall and Raumist. First, to mark L’OBJET’s 20th anniversary, sales began focusing on beauty items from the recently launched ‘Apothecary Collection,’ including perfumes, hand and body soaps, hand and body lotions, and bath salts. In December, the product range will expand to include candles and room sprays. Candles from the ‘Parfum de Voyage Collection’ and the ‘Luminance Collection’ will also be introduced in Korea sequentially in December.

The ‘Apothecary Collection,’ which LF is introducing first in Korea, reinterprets the European apothecary tradition and features distinctive scents developed with European beauty know-how and natural ingredients. The collection consists of ▲perfumes (100ml and 50ml), ▲hand and body lotions, ▲hand and body soaps, ▲bath salts, ▲room sprays, and ▲candles.

The ‘Parfum de Voyage’ collection, scheduled for release in Korea in December, consists of six scented candles and incense holders that express special moments Elad experienced during his travels. The numbers and illustrations on the front of the candles tell stories of the memorable moments from each travel destination.

This content was produced with the assistance of AI translation services.