Samsung C&T Jacquesmus Opens 'Le Caf? Fleur Boutique'

Samsung C&T Fashion Division's concept store ‘10 Corso Como Seoul’ announced on the 23rd that the French brand Jacquemus, which it operates, will showcase the ‘Le Caf? Fleurs’ boutique for the first time in Asia at Caf? Oud Seongsu Branch 1 in Seongsu-dong, Seongdong-gu, Seoul, until the 29th of this month.

Jacquemus's Le Caf? Fleurs boutique spans approximately 183㎡ (55.3 pyeong) and perfectly replicates the ‘Bambimou’ bag, a key item from the 2023 Fall/Winter collection. It also adds details that evoke childhood nostalgia by perfectly capturing the soft and fluffy texture reminiscent of marshmallows.

The interior space features a clean and bright atmosphere with a white-toned color scheme. Jacquemus has divided Le Caf? Fleurs boutique into three distinct areas and prepared special programs to allow visitors to experience the brand in various ways. The first area is the ‘Cafe Corner,’ which offers eight types of beverages, including coffee. To commemorate the boutique opening, a cherry ade featuring the season’s motif of cherries and vibrant red color is introduced.

The second area is the ‘Flower Corner,’ where bouquets filled with pure white-toned lisianthus flowers are sold daily in limited quantities, packaged with the logo. The bouquet carries the meaning of ‘unchanging love,’ reflecting the flower language of lisianthus, making it a perfect gift from Jacquemus. The third area sells accessories from the 2023 Fall/Winter Le Chouchou collection, including bags, scarves, hats, and other key items from this season’s collection.

Jeon Bora, team leader of 10 Corso Como, said, “Jacquemus, loved by fashion enthusiasts worldwide for its unique collections and stylish visuals, has opened Le Caf? Fleurs boutique for the first time in Asia. We hope visitors enjoy a sensory experience that satisfies all five senses through a brand experience different from existing stores in a space infused with Jacquemus’s distinctive identity.”

This content was produced with the assistance of AI translation services.