CU Collaborates with Bartender Son Seok-ho to Launch Two 'Sokoba Can Cocktails'
Two Types: Whiskey Cooler and Manhattan
CU announced on the 23rd that it will release two canned cocktails, 'Sokoba Whiskey Cooler' and 'Sokoba Manhattan', in collaboration with bartender Son Seok-ho.
The newly introduced Sokoba canned cocktails are premium canned cocktails with recipes personally developed by Son Seok-ho, the head bartender who operates Sokoba in Hannam-dong. The Sokoba Whiskey Cooler maintains the basics of a classic cocktail with whiskey, lemon, and ginger ale, while enhancing drinkability by adding a sweet caramel aroma. The Sokoba Manhattan features a sophisticated yet clean taste with a blend of whiskey, sweet vermouth, cherry, chocolate, and cinnamon flavors.
The model is showcasing two types of Sokoba canned cocktails at a CU store. [Photo by BGF Retail]
View original imageBartender Son Seok-ho has won the World Cocktail Competition and the Pernod Ricard Bartender Championship, ranked 5th in the Korea Best Bar Awards 2017, and was in the top 10 of Diageo World Class 2015.
To celebrate the launch, CU is selling the two new Sokoba canned cocktails at 12,000 won for two cans.
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A BGF Retail official said, "We focused on developing premium recipes to meet the elevated expectations of consumers who enjoy highballs," adding, "We plan to continuously introduce new concept products to meet the needs of consumers looking for a variety of alcoholic beverages, not just soju and beer, at convenience stores."
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