SPC Paris Baguette Surpasses 500 Overseas Stores... "About 50 More by Year-End"
Active Expansion in the US, Canada, China, and More, Opening 50 Stores This Year
SPC Group announced on the 22nd that the global stores of its bakery brand Paris Baguette have reached a total of 500 locations.
The 500th global Paris Baguette store is the 'T2 Landside Store' opened at Terminal 2 of Singapore Changi Airport. Singapore is also considered a "forward base" for Paris Baguette's entry into the Middle East and halal markets.
Paris Baguette has opened a total of 50 new stores this year, increasing the total number of global stores to 500, and plans to open an additional 50 overseas stores by the end of the year.
While steadily expanding its franchise business in the United States and China, Paris Baguette is building the 'Johor Bahru Factory,' a halal-certified product production base in Malaysia, to target the Muslim market. It is also testing a franchise business model in the UK market to expand its entry into Europe.
Huh Jin-soo, Chairman of SPC Group, said, "Since 2004, through continuous investment and efforts in global business, we have confidently competed with global brands in overseas markets and achieved the milestone of 500 stores. Going forward, we will expand entry into new countries and strengthen global production bases to actively pursue global business and prove that Korean bakery is the best in the world."
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SPC Group entered the global market starting with China in 2004 and has steadily expanded its business, entering 10 countries including the United States, France, the United Kingdom, Canada, and Singapore. It also recorded overseas sales exceeding 600 billion KRW last year.
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