Lotte Duty Free Completes 'Korea-China Tourism Exchange' Fam Tour... Full Effort to Attract Chinese Tourists

3 Nights and 4 Days Schedule Completed
Mobile Interpretation Service Also Introduced

Lotte Duty Free announced on the 22nd that it successfully concluded the '2023 Korea-China Tourism Exchange' fam tour event, which invited 120 representatives from Chinese travel agencies for a 4-day, 3-night pre-inspection tour package in Korea.

A delegation of 120 outbound travel agency representatives from major Chinese cities including Shanghai, Beijing, and Sichuan visited Korea on the 18th and completed a 4-day, 3-night itinerary. They visited Lotte Group’s tourism affiliates located in Jamsil, such as Lotte Duty Free World Tower Store, Lotte World, Seoul Sky Observatory, and the Aquarium. They also toured the newly launched 'LDF House' showroom by Lotte Duty Free.

On the evening of the 20th, one day before the delegation’s departure, Lotte Duty Free hosted a 'Korea-China Tourism Exchange Night' dinner event at Lotte Hotel World. Kim Joo-nam, CEO of Lotte Duty Free, personally attended and pledged to strengthen partnerships with the Chinese travel agency representatives. Key officials from Hotel Lotte Corporation, including Kim Sang-min, Head of Domestic Hotels at Lotte Hotel, and Park Mi-sook, Head of Marketing at Lotte World, also participated.

At the dinner event "Korea-China Tourism Exchange Night" held on the evening of the 20th, Kim Ju-nam, CEO of Lotte Duty Free (5th from the left in the photo), and key officials are taking a commemorative photo.
[Photo by Lotte Duty Free]

Meanwhile, Lotte Duty Free has introduced a mobile interpretation service for the first time in the domestic duty-free industry to overcome language barriers for multinational customers from Japan, Southeast Asia, and the Middle East. Foreign customers requiring interpretation can simply scan the QR code available at each brand store to be connected one-on-one with a professional interpreter through the platform provider. The service will be piloted for one month at the Lotte Duty Free Myeongdong Main Store in seven languages including English, Japanese, Thai, Vietnamese, Malay, and Arabic. The service will later expand the number of interpretation languages and improve quality before being implemented at all stores.

Kim Joo-nam, CEO of Lotte Duty Free, said, "Lotte Duty Free plans to take the lead in revitalizing the inbound tourism market by building strong partnerships with local travel agencies," adding, "We will continue to carry out diverse marketing efforts to attract customers from China, Japan, Southeast Asia, and beyond."

This content was produced with the assistance of AI translation services.