Shinhan Card App Surpasses 12 Million Monthly Users... 15% Increase Compared to Last Year
"Proving Differentiated Digital Competitiveness"
The combined monthly active users (MAU) of Shinhan Card applications surpassed 12 million. As of this month, Shinhan Card announced that the integrated MAU reached 12.1 million, marking approximately a 15% increase compared to the end of last year (10.59 million). This figure includes Shinhan Card’s payment app ‘Shinhan pLay’, auto finance app ‘Shinhan MyCar’, and online shopping app ‘Shinhan Card Allthat’.
The representative platform, Shinhan pLay, accounted for the largest share with an MAU of 8.8 million (about a 9.5% increase compared to the end of last year). Shinhan pLay offers payment technologies such as ‘Shinhan pLay Touch Payment’, the first mobile offline simple payment service introduced in the financial sector, as well as barcode, QR code, and NFC (Near Field Communication) payments. In addition to recommending financial products and services, it provides various lifestyle and financial services including ID verification and Korail ticket booking. Shinhan Card explained, “We achieved an increase in MAU based on innovative payment technology, consumption and asset management services powered by MyData, and strengthened discover content services.”
The MAU of Shinhan MyCar was recorded at 2 million, a 33% increase compared to last year. Shinhan MyCar is a comprehensive automotive finance platform offering services such as new and used car, rental car, and lease purchase information, car management, My Garage, and Carmunity. Shinhan Card Allthat’s MAU also grew by 23% year-over-year, reaching 1.3 million.
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A Shinhan Card official stated, “Achieving an integrated MAU of 12 million is the result of proving differentiated digital financial competitiveness in the rapidly changing payment market due to big tech entry,” adding, “We will provide customers with a differentiated digital experience as a lifestyle and financial platform company that encompasses non-financial lifestyle content beyond payments.”
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