HiteJinro Launches Limited Edition 'Terra Single Malt Edition'

100% Australian Tasmania Barley and Hops Used
Exclusive Brewing Process at 100-Year-Old 'Joe-White Maltings'
Popup Store Opened at 'The Hyundai' to Celebrate Launch

HiteJinro announced on the 18th that it will release a limited edition of the ‘Clean Lager - Terra’ Single Malt Edition again this year, following last year. The edition being released this time has been reborn by adding single hops to the existing concept of Korea’s first single malt lager.

The Terra Single Malt Edition is differentiated by using 100% barley grown on Tasmania Island, a representative clean region in Australia, and using a single variety of hops (Ella) from Tasmania. It is also characterized by the brewing process (the series of processes to make malt for beer from barley) carried out by ‘Joe-White Maltings,’ which boasts over 100 years of tradition and proprietary technology. Using only barley and hops harvested exclusively from Tasmania Island, it is made into malt at a single malting facility, delivering both verified taste and rich aroma.

Additionally, it applies the ‘malt traceability information,’ which was first introduced in domestic regular beers, transparently disclosing the entire process and information from the farms where both barley and hops were harvested to the product stage through a QR code printed on the product.

To commemorate the launch of the 2023 Terra Single Malt Edition, HiteJinro will operate a pop-up store at The Hyundai Seoul from the 20th to the 26th for seven days. At the pop-up store, customers can purchase the new Terra edition before its official release and receive an engraving service that inscribes their name on a dedicated glass. In collaboration with ‘ADORE,’ a limited quantity of ‘Single Cacao Chocolate’ containing Terra Single Malt will be sold, and an event zone will be prepared to offer various experiences. Visitors can make advance visit and purchase reservations through Naver Booking.

The 2023 Terra Single Malt Edition will be released in two types of cans, 355ml and 500ml, and will be sold in limited quantities at convenience stores nationwide and major large marts starting from the 27th.

Oh Sung-taek, Executive Director of Marketing at HiteJinro, said, “We have decided to release a stronger Terra Single Malt Edition to offer consumers the best taste with raw materials from a world-renowned clean region and differentiated technology,” adding, “We will actively reflect the diverse needs of consumers and carry out Terra’s unique marketing activities that provide new experiences to lead the market as Korea’s representative beer.”

This content was produced with the assistance of AI translation services.