Shinsegae Department Store Gangnam Branch Sees 60% Sales Surge After Sports Specialty Hall Renovation

Sports Fair until the 22nd

Sales at Shinsegae Department Store Gangnam Branch have increased by 60% following the renewal of its premium sports and outdoor specialty section.

According to Shinsegae Department Store on the 18th, from July 7 to October 16, sales in the sports and outdoor category at the Gangnam branch rose by 59.4% compared to the same period last year, with visitors increasing by 1.6%. Notably, sales from customers in their teens jumped more than fivefold compared to the previous year, and sales from customers in their 20s and 30s were recorded at more than twice the overall average.

Shinsegae Department Store analyzes that representative Gopcore look brands such as Salomon and Arc'teryx attracted trend-sensitive MZ generation (Millennials + Generation Z) customers. The French hiking shoe brand Salomon gained attention by launching clothing products for the first time in Korea during the Gangnam branch renewal, and Arc'teryx significantly increased the stock of popular items such as the Beta LT jacket and Heliad backpack, drawing young customers.

Shinsegae Department Store Gangnam Branch New Building 8th Floor View
[Photo by Shinsegae Department Store]

Riding this momentum, Shinsegae Department Store is holding an autumn sports and outdoor sports fair until the 22nd. On SSG.com, sports and outdoor clothing and equipment are discounted by up to 75%, and on the SSG.com mobile application (app), a daily 10% sports-exclusive cart coupon (up to 20,000 KRW discount on purchases over 70,000 KRW) is offered every day at 9 a.m.

Special price items are also prepared. The Black Yak BCC Force down jacket is discounted by 74% from the regular price, and the Eider unisex reversible fleece jacket and Nepa Diano Gore-Tex hiking shoes are discounted by 73% and 68%, respectively. Additionally, Nike offers up to 50% off on sweatshirts, outerwear, and sneakers, while New Balance discounts popular sneakers and clothing models by up to 45%.

A Shinsegae Department Store official said, "Shinsegae quickly introduces sports and outdoor products that match rapidly changing trends and seasons," adding, "Customers preparing for outdoor activities in the cooler weather will be able to find the most popular products at reasonable prices at this SSG Sports Fair."

This content was produced with the assistance of AI translation services.