'King's Icheon Rice' Officially Launched for Sale in Malaysia

Annual Export Target of 100 Tons Starting Next Year

Gyeonggi-do Icheon City announced on the 17th that it has started local sales of 'Imgeumnompyo Icheon Rice,' which was shipped for export to Malaysia at the end of August, from this month.

Icheon City has been promoting the local export of 'Imgeumnompyo Icheon Rice' through the New Vitality Project Promotion Team. Imgeumnompyo Icheon Rice is a rice brand of Icheon City registered as Geographical Indication Agricultural Product No. 12. Afterward, the city shipped 9.2 tons of rice on August 9th following official import approval from the Malaysian government.

Icheon City's 'King's Mark Icheon Rice' is displayed at a supermarket in Kuala Lumpur, the capital of Malaysia. [Photo by Icheon City]

The city explained that from the 2nd to the 16th of this month, it held promotions at Aeon Mart and Korean marts in Kuala Lumpur, the capital of Malaysia, and began full-scale sales.

Following this sale, the city plans to complete local JAKIM halal certification within the year and export more than 100 tons of rice annually starting next year, while expanding sales channels to surrounding areas such as Singapore.

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Kim Kyung-hee, Mayor of Icheon City, expressed expectations that "this entry into the Malaysian market will be a valuable opportunity to introduce the highest quality rice not only to the Korean community but also to local consumers."

This content was produced with the assistance of AI translation services.