11st Launches Kids Specialty Store 'KidsKids'

Characteristics of Subdividing Kids and Junior Categories

11st announced on the 17th that it has launched a kids specialty store called 'KidsKids.'

11st has opened a kids specialty store, 'KidsKids,' carefully selecting and presenting optimal products for children aged 5 to 12 across more than 10 product categories, focusing on fashion. [Photo by 11st]

KidsKids carefully selects and offers products for children aged 5 to 12 across more than 10 product categories, including fashion, based on consumer purchase data and search indicators.

It is also characterized by being subdivided into four categories: Kids Girls, Kids Boys, Junior Girls, and Junior Boys, proposing products according to age group and gender.

Customers can also find sections such as 'Styling,' which collaborates with popular SOHO malls gaining word-of-mouth in parenting communities, and 'Season Issue,' which recommends popular products on SNS.

To celebrate the opening of KidsKids, 11st is offering discount benefits, including issuing a limited number of 3,000 KRW shopping cart discount coupons (for purchases over 30,000 KRW) once per day per ID.

This content was produced with the assistance of AI translation services.