There Is a Company That Submits a 'Laundry Report' Every Year

Uisikju Company Announces '2023 Laundry Trend Report'

'The usage rate of neighborhood laundromats decreased by 6.3 percentage points compared to last year, but the usage rates of coin laundries and contactless laundry services increased by 3.7 percentage points and 2.6 percentage points respectively,' and '48.9% of households own a dryer, meaning one out of every two households has one'... This kind of information about where and how we do laundry is densely packed in the 'Laundry Trend Report' recently released by Uisikju Company. Although closely related to our daily lives, it has been difficult to grasp these details accurately. Uisikju Company has been conducting this survey and releasing the report every second half of the year since last year. Since they operate the mobile laundry service 'Laundrigo,' they could have focused only on related services, but they deliberately look at the entire laundry industry. We asked CEO Jo Seong-woo the reason behind this.

On the 17th, CEO Jo said, "Laundry is something everyone experiences daily in our lives, but there has been no proper attempt to objectively observe it until now," and added, "By observing laundry trends annually, I believe we will clearly understand the future direction of laundry-related life." According to the '2023 Laundry Trend Report' released this year, as he explained, we can confirm the changing patterns of our daily lives through laundry.

Jongwoo Cho, CEO of Uisikju Company

In fact, as more households own dryers or clothing care devices, the difficulties of doing laundry at home continue to improve. This can affect the use of paid laundry services, but the changes vary by industry. While the usage rate of neighborhood laundromats is declining, the use of mobile laundry services and coin laundries has increased. This is because high-end clothing, special material garments, jackets/coats, and suits are still considered difficult to wash at home.

Looking at household types, middle-aged women with adult children still visit neighborhood laundromats, but men and women aged 25 to 44 living alone prefer coin laundries, and 3-4 person households with infants and toddlers have a higher proportion of contactless laundry service usage. This relates to the fact that households with adult children have many garments difficult to wash at home, single-person households face difficulties drying laundry, and households with young children have diverse laundry types and lack time to invest in laundry. They are solving their laundry concerns through paid services. CEO Jo said, "The laundry industry is fundamentally and rapidly changing."

Thoughts on laundry also differ depending on marital status and gender. Among married households, 78.3% do laundry three or more times a week, investing more time in laundry than unmarried households. Especially among married households, women contribute more to laundry at home and feel they do laundry more frequently than married men. Conversely, unmarried households do laundry less often than married households but feel more burdened by it.

CEO Jo said, "As we examined customers' laundry lifestyles, we found that while the increase in home laundry appliances has somewhat alleviated laundry difficulties, laundry remains the most cumbersome and annoying household chore in our daily lives," and added, "We will continue to improve services from the customer's perspective and lead innovation in laundry."

This content was produced with the assistance of AI translation services.