Lotte Wellfood Pasteur Sponsors Products to Single-Parent Family Welfare Facilities

Commemoration of Pregnant Women's Day
Support Worth a Total of 50 Million KRW

Lotte Wellfood's premium dairy brand Pasteur announced on the 16th that it has sponsored Pasteur infant food products to single-parent family welfare facilities in celebration of the 18th Pregnant Women’s Day (October 10).

Lotte Wellfood employees visited the single mother protection facility 'Dodam House' on the 12th and delivered Pasteur infant food products. From left) Seoyeonju, Lotte Wellfood BF Marketing Staff, Choiboram, Lotte Wellfood BF Marketing Manager, and Lee Cheongja, Director of Dodam House, are posing for a commemorative photo at the sponsorship ceremony.
[Photo by Lotte Wellfood]

The sponsored products include two types of Pasteur With Mom formula (infant formula and growing-up formula) and Baby Je-wang live probiotics from Lotte Wellfood. These were selected based on the actual needs of single-parent family welfare facilities. Products worth a total of 50 million KRW were delivered to four institutions: Dodam House, Youngrak Mother and Child Center, Dalbit Doongji, and Salvation Army Didimdol, to support the economic independence of about 100 unmarried mothers and pregnant women facing difficulties in early pregnancy and childbirth childcare.

Pasteur by Lotte Wellfood is also collaborating with total styling specialist company Stylegrapher to recruit the eighth participant for the “Pregnant Women Makeover Campaign.” This is a maternity photoshoot event to support expectant mothers who want to keep the beautiful D-line figure as a memory. In this 8th campaign, couples photoshoots will be conducted with husbands, who are reliable supporters during pregnancy and childbirth.

Applications for the “Pregnant Women Makeover Campaign” can be submitted through Pasteur’s official Instagram account until the 31st.

This content was produced with the assistance of AI translation services.