"Protein No.1"... Ildong Foodis Hi-Mune Surpasses 400 Billion KRW in Cumulative Sales

3 Years and 7 Months After Launch
Segmented Product Lineup According to Lifestyle
Consistent Product Strengthening Deemed Effective

Ildong Foodis announced on the 16th that 'Hi-mune Protein Balance' has achieved cumulative sales of 400 billion KRW in 3 years and 7 months since its launch.

Photo by Ildong Foodis

Hi-mune is a product containing differentiated ingredients such as easily digestible goat milk protein and 10 health functional ingredients including fructooligosaccharides. The product lineup has also been diversified to provide customized health solutions for different life cycles. While the sales channels initially focused only on home shopping, they later expanded consumer touchpoints by entering the e-commerce market.

Through this, the product recorded sales of 30 billion KRW in its first year of launch in 2020, then achieved cumulative sales of 130 billion KRW the following year, securing the number one position in the protein market. Last year, cumulative sales surpassed 300 billion KRW, and as of this month, it has exceeded 400 billion KRW, firmly maintaining its lead.

Ildong Foodis is preparing to complete its third factory in Chuncheon, Gangwon Province, by the end of this year. This facility will focus on producing beverage products such as Hi-mune protein drinks.

This content was produced with the assistance of AI translation services.