Jinju K-Entrepreneurship Global Marketing Event for Worldwide Expansion

Promotion of Jinju K-Entrepreneurship at the '2023 World Korean Business Conference'

Jinju City in Gyeongnam Province and the Jinju K-Entrepreneurship Foundation announced on the 16th that they conducted global marketing to spread the 'Jinju K-Entrepreneurship' worldwide.

From the 11th to the 14th, the city and the foundation participated in the '2023 World Korean Business Convention (World HanSang Convention)' held at the Anaheim Convention Center in California, USA, striving to promote the excellence and uniqueness of Jinju K-Entrepreneurship to Korean entrepreneurs and locals around the world.

During the three-day event, officials from the city and the foundation operated booths to promote projects such as the Jinju K-Entrepreneurship International Forum, the launch of the Jinju K-Entrepreneurship Foundation, participation in the World Knowledge Forum K-Entrepreneurship session, and the Jinju Namgang Yudeung Festival to spread Jinju K-Entrepreneurship.

Jinju City is conducting global marketing for Jinju K-Entrepreneurship.

At the booth, promotional materials about the 'Jinju K-Entrepreneurship Foundation,' 'Jinju K-Entrepreneurship,' and the 'Jinju Namgang Yudeung Festival' were displayed, and promotional videos about Jinju K-Entrepreneurship were screened.

In particular, there was great interest among participants in the exhibition of silk products made from Jinju silk, which boasts a 100-year tradition, installed at the booth.

At 3 p.m. local time on the 12th, Kim Jong-wook, Vice Chairman of the Jinju K-Entrepreneurship Foundation, participated in the 'Leading CEO Forum,' a CEO gathering of Korean merchants representing various countries, introducing the launch and major projects of the Jinju K-Entrepreneurship Foundation and the excellence of Jinju K-Entrepreneurship.

Vice Chairman Kim participated as a speaker at the Leading CEO Forum on behalf of Chairman Jung Young-soo, who is both the chairman of Global Hansang Dream and the Jinju K-Entrepreneurship Foundation, introducing Jinju K-Entrepreneurship?which achieved South Korea’s economic miracle in the last century?to entrepreneurs from around the world attending the convention, and presented the foundation’s vision and achievements through a video, receiving enthusiastic applause from the CEOs.

The Jinju K-Entrepreneurship Foundation officially launched on July 8 with 33 founding members from politics, business, and academia who share the goal of revitalizing South Korea’s economy by fostering the next generation of global company founders through the global expansion of Jinju K-Entrepreneurship.

Designated as a public interest corporation by the Ministry of Economy and Finance on October 4, the foundation is working with Jinju City on various projects to spread Jinju K-Entrepreneurship domestically and internationally, including hosting the Jinju K-Entrepreneurship International Forum, building the National Entrepreneurship History Museum of Korea, operating basic education programs on Jinju K-Entrepreneurship for elementary to high school students, and establishing a K-Entrepreneurship tourism belt.

Kim Jong-wook, Vice Chairman of the Jinju K-Entrepreneurship Foundation, stated, “It is the duty of our entrepreneurs leading the global economy today to help the second and third generations of global founders armed with Jinju K-Entrepreneurship create a new miracle for South Korea.” He added, “The Jinju K-Entrepreneurship Foundation will do its best to build a K-Entrepreneurship ecosystem and provide a safety net for creative innovation for future entrepreneurs who will lead South Korea’s economy.”

Meanwhile, the 2023 World Korean Business Convention (World HanSang Convention), which began in 2002, has annually provided opportunities for Korean small and medium enterprises to enter the global market and for business networking between Korean and overseas companies. In 2023, for the first time ever, the event was held abroad, attracting over 6,000 participants including Korean entrepreneurs from 30 countries, domestic entrepreneurs, and foreign entrepreneurs.

This content was produced with the assistance of AI translation services.