KCC Establishes Auto Repair Color Center in the US to "Enhance Global Competitiveness"

KCC Distribution Coatings General Manager Hahm Seong-su (fourth from the left) and CCG officials are cutting the ribbon at the opening ceremony. (Photo by KCC)

Global advanced materials chemical company KCC is accelerating its efforts to secure global competitiveness by establishing an automotive repair refinish paint color center in the United States.

On the 13th, KCC announced that it had established the 'U.S. Refinish Color Center' in Dallas, Texas, and held an opening ceremony. The event was attended by more than 120 people, including KCC Distribution Coatings General Manager (Executive Director) Ham Seong-su, Kim Jeong-yu, CEO of CCG, a U.S. KCC paint dealer, local partner companies, representatives of local body shops, and prospective representatives wishing to enter the refinish business in the U.S. The event also included an introduction to KCC and its refinish paints, as well as a ribbon-cutting ceremony.

The newly established U.S. Refinish Color Center is KCC's first color center overseas. It is intended to serve as a forward base for entering the global refinish market, focusing on the Americas region including the entire United States, South America, and Canada. In the U.S. market, known as the gathering place of all cars worldwide, KCC plans to enhance color competitiveness through color matching research with global automakers while actively raising brand awareness and image locally.

KCC will assign professional colorists to the color center to promote the on-site color matching system MM (Mix & Match), provide stable technical support, and frequently hold painting demonstrations and seminars to promote the KCC brand in the market. The color center also features a dedicated paint exhibition hall where KCC can showcase paint products applied in various industrial fields such as architecture, plants, industry, automotive, and shipbuilding, in addition to its global position, brand power, and refinish products.

KCC's entry into the U.S. market was triggered by U.S. refinish companies showing interest and reaching out to KCC, which has been supplying new car paints to Hyundai and Kia in both the domestic and U.S. markets since 2020. Since entering the U.S. market, the quality level of KCC refinish paints has been recognized globally.

Park Seung-ryeol, team leader of KCC's refinish business division, emphasized, "KCC refinish paints, which have a diverse product lineup ranging from solvent-based and water-based to general-purpose and premium products, have already secured competitiveness in the U.S. automotive market where all cars worldwide gather. The quality level of our refinish paints is not inferior even when compared to leading global makers competing locally, and we plan to strengthen competitiveness and expand market share through color matching research on various cars worldwide."

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