Kia Calls Global Dealerships After 5 Years to Share Business Philosophy

Participants of the global dealership conference posed for a commemorative photo on the 10th at YES24 Live Hall in Gwangjang-dong, Seoul.

Executives from Kia's regional headquarters, overseas subsidiaries, and dealerships in major markets around the world visited Korea for four days starting from the 10th. Kia participated in its global dealership conference for the first time in five years to share management strategies and mid-to-long-term business plans.

About 390 attendees visited Hyundai Motor and Kia's Namyang Research Center in Hwaseong, Gyeonggi Province, as well as Mime Vision Village in Yeoju, where the Kia EV Day event was held. At the conference held on the first day, Kia President Song Ho-sung stated, "Sustainable growth requires a transformation across the entire business." He added, "First, we need to expand and transform our business scope; second, we must evolve into an environmentally friendly company fulfilling social responsibilities; and third, we must become a customer-centric brand."

He also emphasized the transition to a mobility solutions company. Kia unveiled plans to introduce new services such as electric vehicles, purpose-built vehicles (PBV) to be mass-produced in 2025, and vehicle sharing and ride-hailing services. The company also shared its intention to shift the entire internal decision-making structure to be customer-centered. Additionally, they engaged in support activities to attract the 2030 World Expo to Busan, which will be decided next month.

Song Hoseong, President of Kia, is delivering the keynote speech at the global dealership conference on the 10th.

This content was produced with the assistance of AI translation services.