Reservation Count Data Analysis
435% Increase Compared to Pre-COVID-19 Period

Yanolja announced on the 12th that the number of domestic accommodation bookings increased by 207% compared to last year's Chuseok holiday, based on an analysis of company usage data during the holiday period (September 28 to October 9), which includes Chuseok, National Foundation Day, and Hangul Day. Compared to the same period in 2019 before the outbreak of COVID-19, it increased by 435%.


Yanolja "Domestic Accommodation Reservations for This Chuseok Holiday Up 207% Compared to Last Year" View original image

By accommodation type, outdoor accommodations such as glamping and caravans grew by 254% compared to last year's holiday period, followed by pool villas at 240%. By region, the share was Gyeonggi-do (20%), Seoul (14%), Busan (9%), Gangwon Special Self-Governing Province (8%), and Gyeongsangnam-do (7%), with regions outside the metropolitan area entering the rankings as the holiday period lengthened.


The number of overseas accommodation bookings rose by 3,367% compared to last year's Chuseok and by 1,799% compared to the 2019 holiday period. By country, 6 out of 10 bookings were for Japan (61%), followed by Vietnam (12%) and Thailand (6%), showing continued strength in nearby travel destinations. Daily booking rates were concentrated more in the middle and latter parts of the holiday (each 39%) than in the early part (22%) due to the long holiday.


According to global airline service data, the most popular domestic flight destination was Jeju at 44%, followed by Seoul (32%), Busan (10%), Cheongju (5%), and Gwangju (4%). For international flights, Japan dominated with 72%, led by Osaka (32%), Fukuoka (21%), and Tokyo (14%), followed by Vietnam (8%), Thailand (8%), the Philippines (3%), and China (3%).


Leisure usage increased by 440% compared to last year's Chuseok, and transaction amounts grew by 535%. By leisure type, theme parks accounted for more than half at 66%, followed by performances and exhibitions at 14%, and spas and water parks at 9%.



A Yanolja representative analyzed, "Domestically, long-distance travel has increased in areas such as Busan Metropolitan City and Gyeongsangnam-do outside the metropolitan area, while overseas, the strength of nearby travel destinations is expected to continue for the time being."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing