Nongshim Launches Bakery Snack 'Bbangbujang'

Release of Two Types: Salt Bread and Choco Bread

Nongshim announced on the 12th that it will newly introduce the bakery snack "Bbangbujang," which allows consumers to experience the charm of bakery products with a soft texture and luxurious taste.

The newly launched Bbangbujang comes in two varieties: "Salt Bread" and "Choco Bread." The Salt Bread is made with butter-based dough sprinkled with salt, creating a harmonious flavor of savory richness and saltiness. It especially uses Isigny butter, a premium French butter, and Guerande sea salt, a luxury natural salt. The Choco Bread is a croissant sprinkled with cocoa powder, delivering a deep and rich chocolate flavor. Both products are shaped like croissants to emphasize the identity of bakery snacks and are small in size, making them easy to enjoy in one bite without any burden.

A Nongshim representative said, "We aim to reinterpret the bread that consumers usually enjoy as a snack to provide a unique taste and enjoyment," adding, "We plan to introduce various bakery snacks under the Bbangbujang brand in the future."

Nongshim's Bbangbujang Salt Bread will be available nationwide starting on the 23rd, and the Bbangbujang Choco Bread will be sold at retail stores nationwide from early December.

This content was produced with the assistance of AI translation services.