KB Securities to Promote PI Consulting for The Platform Construction to Strengthen Data and Marketing Capabilities

Promoting the Design of a System-Based Information System Leading the Industry in Collaboration with EY Consulting
Establishing a Foundation for Providing Differentiated Services to Customers through Phased System Construction via PI Consulting

KB Securities announced on the 12th that it will promote Process Innovation (PI) consulting for the construction of The Platform (next-generation information system) to strengthen company-wide data capabilities and establish a digital-based hyper-personalized customer management foundation.

Previously, KB Securities derived IT strategic directions and system improvement requirements for enhancing data capabilities through preliminary consulting such as Information Strategy Planning (ISP) for the information system, and was promoting upgrades to the information system database (DB) and IT meta development to quickly strengthen capabilities. PI consulting is a consulting process that analyzes company-wide business processes from various perspectives such as business, organization, and IT to innovate processes and maximize efficiency. Its main purpose is to analyze the current business status, reflect technological trends, identify tasks, and improve processes.

Through this PI consulting, KB Securities aims to actively respond to the rapidly changing market environment due to the rapid development of new technologies such as IT, data, and artificial intelligence (AI). Not only through its own efforts but also by involving experts in IT, data, and marketing from EY Consulting, which possesses specialized capabilities in these fields, the company will comprehensively review and derive improvement directions for the vision, strategy, implementation direction, and detailed tasks of the information system.

Additionally, KB Securities plans to efficiently design and complete the next-generation information system main project, a large-scale IT infrastructure improvement project, by early 2024 in line with KB Financial Group’s mid- to long-term strategy. Based on this, it will gradually promote system infrastructure development for detailed tasks.

To this end, KB Securities first collected internal data and marketing-related demands and inconveniences through more than 50 interviews with key department representatives across the company. Furthermore, to avoid limiting the project to merely improving simple inconveniences, the company, together with a consulting firm possessing specialized capabilities, investigated leading domestic and international cases and derived four core review tasks: ▲ data collection and management system organization ▲ reestablishment of a hyper-personalized customer management system utilizing new technologies such as AI ▲ development of an omni-channel-based customer management system ▲ advancement of the data analysis environment.

Specifically, for the data collection and management system organization task, the plan is to expand the collection of various data assets to clearly understand customer demands and establish a data management system for stable and continuous operation. For the reestablishment of the hyper-personalized customer management system utilizing new technologies such as AI, the task involves organizing processes and building system foundations to quickly provide services suitable for each individual customer. For the development of the omni-channel-based customer management system, the focus is on expanding data infrastructure to provide the same customer experience across branches, online, call centers, and other channels. For the advancement of the data analysis environment, the plan is to review and prepare improvement measures for infrastructure configuration that efficiently analyzes various internal data to quickly provide differentiated services to customers.

Hong Seong-woo, Head of IT at KB Securities, stated, "Through this PI consulting, we will derive the structure of the next-generation information system main project that reflects the demands of business departments and the capabilities of the consulting firm, establish a foundation to support data-driven decision-making, and execute hyper-personalized marketing and customer management. We plan to continuously strive to provide more differentiated value to customers and lead the industry.”

This content was produced with the assistance of AI translation services.