Musinsa Unveils Campaign Photos with NewJeans... "Highlighting Emerging Women's Fashion Brands"

16 Women’s Fashion Apparel and Accessories Brands Participating

Musinsa announced on the 12th that it will introduce emerging new women's fashion brands through its fall/winter season campaign with ambassador NewJeans.

This campaign was created as an opportunity to showcase women's fashion to watch at Musinsa Store together with NewJeans. Under the theme of ‘Imaginary MUSINSA,’ which represents the imaginary Musinsa, it presents style photo shoots and videos for each member and proposes various fashion items for this fall/winter season.

The campaign features 16 rising women's brands gaining attention for their unique designs and distinct personalities, including Nache, Bittersells, Seric, s/e/o, Partimento Woman, and Potsports. Brands with a strong fan base such as Mardi Mercredi, Sculpter, and Standoil also participated.

In the photo shoots, you can see NewJeans members showcasing items with distinctive styles and silhouettes unique to each brand, such as cut-out designs (clothing with parts cut out) and layering. Styling using popular items this season, like racing jackets and cargo skirts, is also presented.

Along with the photo shoot release, Musinsa will hold a special exhibition until the 25th of this month. It offers up to 40% discounts on about 60 products worn by NewJeans in the photo shoots and provides coupons that can be applied for additional discounts to all customers.

As part of the campaign, a ‘Ending Credit Event’ completed by customer participation will be held. From the 19th to the 25th, customers who leave comments on the special exhibition page will have their comments made into ending credits for the photo shoot video, which will be displayed on a large outdoor billboard located in Itaewon for two days starting from the 30th of this month. Additionally, an attendance check event will be held during the campaign period, offering Musinsa points and prizes.

A Musinsa representative said, “Since the campaign preview was released on the 6th, over 6,000 expectation comments have been posted, showing high interest and anticipation from customers,” and added, “We hope this campaign will be an opportunity to introduce high-sensitivity women's fashion brands to more customers together with NewJeans, who have established themselves as style icons.”

This content was produced with the assistance of AI translation services.