Starbucks Opens Reserve-Exclusive 'The Jeju Songdang Park R Branch'

Location of Dongjjok Songdang Donghwa Village... Korea's Largest Scale
Approximately 360 Pyeong Size... Total Seating Capacity is 340 Seats

Starbucks Korea announced on the 11th that it will open the country’s largest Reserve-exclusive store, ‘The Jeju Songdang Park R Branch,’ within ‘Dongjjok Songdang Donghwa Village’ in Jeju City on the 12th.

Jeju City Starbucks The Jeju Songdang Park R Branch. [Photo by Starbucks Korea]

The Jeju Songdang Park R Branch spans approximately 360 pyeong across the first and second floors, with a total seating capacity of 340 seats (76 seats on the first floor, 236 seats on the second floor, and 28 outdoor seats), designed to allow customers visiting the store to comfortably enjoy the spacious environment.

Here, customers can enjoy views of Hallasan Mountain and the stone park, allowing them to leisurely appreciate the natural scenery along with various coffee and food offerings both inside and outside the store. Additionally, the store’s interior concept incorporates Jeju’s stones and Starbucks’ unique coffee story, providing visitors with an experience not found in other stores.

Notably, the interior features kinetic artwork applied for the first time in a Starbucks store in Korea, presenting customers with a new form of interior element they have never experienced before. The kinetic artwork, created by kinetic artist Jo Byung-cheol, expresses the journey of coffee from cultivation to roasting and aroma, emphasizing the uniqueness of coffee.

While existing Starbucks Reserve stores operate by combining general store concepts with Reserve concepts, all coffee and beverages offered at The Jeju Songdang Park R Branch are composed under the Starbucks Reserve brand concept. In particular, the Reserve concept, previously handled only in the coffee category, has been expanded to include tea bars, Fizzio, and blended categories without coffee, launching specialized beverages sold exclusively at Reserve stores.

At The Jeju Songdang Park R Branch, a new lineup of Reserve-exclusive beverages is introduced, including the existing Reserve coffee, the refreshing and light ‘Jeju Palsak Sherbet Fizzio,’ the sweet and tangy apple-flavored ‘Ice Cream Red Apple Fizzio’ served with Reserve-exclusive ice cream, and the ‘Classic Milk Tea Blended,’ among nine types of Reserve-specialized drinks that can only be experienced at this store.

Son Jeong-hyun, CEO of Starbucks Korea, said, “The Jeju Songdang Park R Branch is the largest Starbucks Reserve-exclusive store in Korea and marks the beginning of changes in the Reserve brand. We will strive to provide the highest quality and service that Starbucks possesses to customers visiting the store.”

This content was produced with the assistance of AI translation services.