Orion Launches 'MyGummy Kiwi Pieces'

Orion announced on the 11th that it has launched a new product, 'My Gummy Kiwi Pieces,' which replicates the taste and appearance of kiwi in jelly form.

Kiwi Pieces is the fourth product in the My Gummy Pieces series, which has been greatly loved for its fruit-like taste, appearance, and texture. The hemispherical exterior is made of chewy jelly, while the inside expresses a melting texture that dissolves in the mouth. It contains real kiwi juice to add a sweet and tangy flavor, and even replicates the seeds with crunchy 'chia seeds.'

Orion began development inspired by the idea of creating a jelly version of kiwi, which has maintained steady popularity for its sweet and tangy taste, while the My Gummy Pieces series introduced in 2021 has been well received by consumers with fruit series such as grape, plum, and lychee. After hundreds of formulations and experiments during the development period, they completed a jelly with a unique texture differentiated from existing products.

An Orion representative said, “With the release of kiwi following grape, plum, and lychee, the range of choices for consumers has expanded significantly. The harmony of the sweet and tangy kiwi flavor and the chewy yet crunchy unique texture will provide a new experience.”

This content was produced with the assistance of AI translation services.