SmartScore Acquires Course Management Company Jongsin Mulsan
Full-Scale Entry into Golf Course Outsourcing Business Expected to Create Synergy
Vertical Integration Across All Areas from Platform to Turf
SmartScore has acquired Jongshin Mulsan, a company providing comprehensive golf course management services.
Park No-seong, Vice President of SmartScore, stated on the 7th, "We expect synergy between specialized expertise in golf course environments and digital management methods," adding, "We are confident that we will achieve innovation that can revolutionize the environment and operation methods of golf courses nationwide." Park Sang-hoon, CEO of Jongshin Mulsan, expressed, "With the addition of SmartScore's big data-centered IT infrastructure to our years of accumulated professional technology and know-how in golf course management, we expect to provide a higher level of service to golf courses."
Jongshin Mulsan is a company engaged in golf course management in Korea, based on businesses such as pesticides, fertilizers, turf, landscaping, pest control, and construction. In addition to golf course environmental infrastructure projects, it possesses the largest number of optimized equipment for golf course management in the country. Collaborating with KT, it has established a smart green solution and has taken the lead in developing new turf varieties and R&D by establishing a turf research institute. Currently, it manages the turnkey course management of 20 golf courses domestically.
Hot Picks Today
!["Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①](https://cwcontent.asiae.co.kr/asiaresize/93/2026051914165468840_1779167814.png)
"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- "You Might Regret Not Buying Now"... Overseas Retail Investors Stirred by News of Record-Breaking Monster Stocks' IPOs
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- [Breaking] Ruling and Opposition Parties Agree to Hold Plenary Session on June 5 for Election of National Assembly Leadership
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
The SmartScore Group supplies its golf course IT solution, SmartClub, to 365 golf courses in Korea. It operates ‘SmartScore,’ the largest golf platform application in the country with approximately 3.4 million members. In August, it acquired the Atitaya Group, based in Thailand and Malaysia, expanding its golf course operation business overseas. It has already established overseas subsidiaries in six countries and provides IT solutions to more than 30 golf courses in Southeast Asia.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
