NewJeans and Stray Kids Selected as 'Next Generation Leaders' by TIME Magazine in the US
Selected after BTS in 2018 and aespa in 2022
"NewJeans became known worldwide in just one year"
"Stray Kids embrace new sounds"
NewJeans and Stray Kids have been selected as 'Next Generation Leaders' by the American weekly news magazine Time. On the 5th (local time), Time officially listed the two groups on its 2023 list through its official website. Since 2014, Time has been selecting young trendsetters and pioneers as Next Generation Leaders. This is the third time a K-pop group has been selected in this category, following BTS (2018) and aespa (2022).
Regarding NewJeans, Time stated, "A year ago, no one knew who NewJeans were, but since the release of their first music video in August 2022, this rookie girl group has become known worldwide," adding, "Two of the songs they released this year stayed on the Billboard Hot 100 for five weeks, they surpassed 1 billion streams on Spotify in just 219 days, and they performed at Lollapalooza as the first K-pop girl group." NewJeans member Danielle said in an interview with Time, "We always try to create a fresh atmosphere." Time identified one aspect of that atmosphere as 'Y2K,' describing it as "something new but also evoking nostalgic memories," and noted that "the NewJeans members are willingly embracing Y2K." Y2K is a term derived from the initials of 'Year,' '2,' and 'Kilo (1000),' referring to a trend that revives the sensibilities of the late 1990s to early 2000s.
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Regarding Stray Kids, another next-generation leader, Time introduced them as "a group that has achieved global success by embracing new sounds." "Stray Kids, who have pushed their unique musical direction, topped the US Billboard 200 chart for the first time in March 2022 with their mini-album 'ODDINARY,' and the support from their global fandom called STAY is also tremendous," the article added. Member Changbin told Time, "Our goal is for our music to be recognized as a genre called 'Stray Kids' by continuously pioneering new musical themes."
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