Zigzag "Lightweight Padding Sales Up 356% in Chilly Weather"

Transaction Amount of Winter Clothing Increased Over 4 Times Compared to the Same Period Last Year from 1st to 4th

Kakao Style's style commerce platform 'Zigzag' announced on the 6th that sales of lightweight padding increased more than fourfold (356%) compared to the same period last year, based on data from the 1st to the 4th.

Photo by Kakao Style

The company explained that the demand for lightweight padding, suitable for wearing in the morning and evening as temperatures dropped right after the Chuseok holiday, seems to have increased. During this period, the transaction amount for duck down products rose 64% compared to the same period last year. Transaction amounts for sweaters and cardigans, wearable from autumn to winter, also increased by 273% and 42%, respectively, and the transaction amount for turtleneck shirts, a representative winter item, increased by 260% compared to the same period last year.

Clothing made of brushed fabric with thermal insulation is also popular. During the same period, the transaction amount for brushed pants increased more than threefold (256%) compared to the same period last year. Transaction amounts for corduroy fabric pants and skirts, known for their excellent warmth, also increased by 64% and 209%, respectively, compared to last year.

The transaction amount for scarves, which are easy to wear and help raise body temperature, rose 231% compared to the same period last year. The transaction amount for balaclavas, which combine hats and scarves, increased by 271%, and the transaction amount for fur boots rose 187% compared to last year.

Zigzag is presenting a special event where customers can find autumn and winter products at reasonable prices. Until the 17th, 'Zigzag Autumn Week' offers up to 90% discounts on new autumn fashion, beauty, and lifestyle products as well as popular items. Additionally, winter outerwear such as mustangs and long coats from the fashion brand 'Misso' will be sold at up to 30% off until the 7th, with next-day delivery available through 'Zigjin Delivery' for orders placed today. Furthermore, the 'Autumn Bedding Special Sale,' offering up to 75% off on autumn and winter bedding from lifestyle brands like 'Matilla' and 'Mix & Match,' will run until the 10th.

This content was produced with the assistance of AI translation services.