7-Eleven Releases Web Variety Show '7CM' Featuring CM Song Production

Collaboration between Idol Young K and YouTuber Naseonuk

Convenience store 7-Eleven announced on the 5th that it will release a new web entertainment series called '7CM (Chilsenchi)' on its official YouTube channel 'Boksepyense'. The purpose is to strengthen communication content tailored to the content consumption preferences of the MZ generation (Millennials + Generation Z).

Seven Eleven is launching a new web variety series titled '7CM (Chilsenchi),' consisting of four episodes documenting the making of a CM song and one music video, in collaboration with idol and composer Young K and YouTuber Nasseonuk.
[Photo by Seven Eleven]

The 7CM, which will be released at 4 PM on the 6th, features Young K, a member and composer of the idol group DAY6, and YouTuber Naseonuk creating a 7-Eleven CM song. It consists of five episodes, with new episodes uploaded every two weeks. Ahead of the official release of the first episode of 7CM, a teaser video will be pre-released at 4 PM on the same day. A music video using the final completed CM song is scheduled to be released next month.

A 7-Eleven representative said, "Rather than simple and direct product or brand promotional videos, by continuously producing web entertainment content series with a longer format, we expect to naturally attract the MZ generation and enhance brand awareness."

This content was produced with the assistance of AI translation services.