GS Shop "Increase in 1-2 Person Households... Small and Multi-Use Kitchenware Sell Well"

GS Shop announced on the 5th that small and multi-purpose kitchenware is gaining popularity due to the increase in single- and two-person households.

Small pressure cooker by Barobob, Happycall Flexpan.
Photo by GS Shop

A representative product is the ‘5-Minute Instant Rice Pressure Nurungji Gamaseot (hereinafter Instant Rice Pressure Cooker)’ sold on GS Shop TV home shopping. It is a product that can make gamasot rice, which was only tasted at traditional Korean restaurants, in just 5 minutes. It was first introduced on GS Shop TV home shopping in early March, and by the end of September, over 7 months, it recorded 100 billion KRW in sales with 100,000 customers ordering and 110,000 units sold.

The Instant Rice Pressure Cooker comes in two sizes: for 1-2 persons and for 3-4 persons, with a smaller capacity compared to electric rice cookers that can cook 6-10 servings. However, it is popular among single- and two-person households because it allows them to quickly enjoy freshly cooked rice whenever needed.

On the GS Shop mobile app, multi-purpose frying pans such as the ‘HC Happycall Flex Pan’ and ‘Tefal One Pick Pan’ are popular. From January to September this year, sales of these two products reached about 10,000 units, showing a 184% growth compared to the previous year. Both products have a height between a wok and a pan, making them suitable for various cooking methods such as stir-frying, grilling, frying, and boiling.

Choi Hye-young, MD of GS Shop M Living Team, explained, “Social changes such as a decrease in marriages and childbirth and a rapid increase in single-person households are greatly affecting kitchenware. For example, about ten years ago, sets of 4-5 types of frying pans with different sizes and uses were popular, but recently, single items with versatile uses are in higher demand.”

Meanwhile, GS Shop is holding a special ‘Beyond Imagination’ event throughout October. On the 6th at 6:35 PM, it will broadcast a commemorative program celebrating the Instant Rice Pressure Cooker surpassing 100 billion KRW in sales, offering a 20,000 KRW discount and 8-month interest-free installment benefits when purchasing a combo set consisting of one 1-2 person and one 3-4 person cooker.

This content was produced with the assistance of AI translation services.