ConnectWave Partners with Danawa and Generative AI to "Maximize Purchase Conversion Rates"

Connectwave, a specialized e-commerce company, announced on the 4th that its price comparison services Danawa and Enuri have surpassed 300,000 members using their personalized free "price subscription service," which allows users to subscribe to product price changes and discount information, showing steady growth. Connectwave plans to enhance personalized convenience features by linking with DanawaGPT (tentative name).

Danawa's price subscription service allows users to register their products of interest without having to search repeatedly, enabling them to check price changes and discount information all in one place, as well as receive related product news and reviews. Enuri offers subscription services for all categories and products, allowing users to view the lowest prices and price trend graphs at a glance, and supports personalized services such as subscription functions by purchase options. As of the 4th week of September, the number of subscription service members exceeded 300,000, with a total of approximately 3.23 million product subscriptions. On average, Danawa users subscribe to about 6.7 product information items per person, while Enuri users subscribe to about 17.1 items. The most subscribed product categories on Danawa were PC components, robot vacuum cleaners, and self-supplied smartphones, whereas Enuri’s top categories were food and lifestyle/hobbies.

Connectwave reported that general members who converted to price subscription service members showed significantly increased purchasing activity. Based on Danawa data from September, subscription service members moved to partner sites for product purchases after price comparison about 11 times per person per month, which is 59% higher than non-subscribing members. Danawa explained that subscription service members receive notifications when new updates about subscribed products are posted or when designated prices are reached, which encourages conversions and increases purchasing activity.

Going forward, Connectwave plans to further strengthen personalized features by integrating Danawa and Enuri’s price subscription services with the generative AI-based DanawaGPT. Danawa and Enuri have already secured approximately 1.4 billion Korean-language shopping product data points, among the best in the domestic e-commerce industry. They plan to jointly develop and internalize DanawaGPT, based on AI specialist company Upstage’s models, to enable various services.

For example, consumers visiting through Danawa and Enuri’s price subscription services will be able to access basic information such as the lowest price and price trends of desired products, as well as enhanced personalized convenience features including ▲similar products and price ranges ▲best-selling products ▲personalized product recommendations ▲comment and review summaries.

This content was produced with the assistance of AI translation services.