Lotte Wellfood Launches 'Crunky X BTS'

Consisting of a total of 8 types

Lotte Wellfood (formerly Lotte Confectionery) announced on the 4th that it will collaborate with BTS to release a limited edition product called ‘Crunky X BTS’.

The ‘Crunky X BTS’ collaboration product emphasizes the unique brand image of the crispy chocolate Crunky and the individuality of all seven BTS members, highlighting a distinctiveness that can only be felt through the Crunky brand.

The newly released ‘Crunky X BTS’ collaboration product features the cross-section of the Crunky product arranged horizontally, with the Crunky lettering used to depict a stage with dazzling lights as the background. The center of the package includes images of the BTS members. This collaboration consists of a total of 8 types: 7 with individual BTS member images and 1 with a group image.

The collaboration product also includes a hidden image on the side of the package that can be revealed by collecting all 8 types. The side of the ‘Crunky X BTS’ collaboration packages is engraved with the product name ‘CRUNKY’ and the members’ names ‘RM’, ‘JIN’, ‘SUGA’, ‘J-HOPE’, ‘JIMIN’, ‘V’, and ‘JUNGKOOK’. When stacked in order, the BTS logo can be seen, adding an enjoyable feature to the packaging.

Lotte Wellfood plans to release limited edition products featuring BTS not only for this Crunky product but also for the upcoming ‘Crunky Double Crunch Bar’ in October.

Meanwhile, since 2021, Lotte Wellfood has been conducting a global brand campaign with BTS for three consecutive years using Xylitol gum, with the message of ‘spreading smiles worldwide.’

This content was produced with the assistance of AI translation services.