'Cheonbaksa Toema Research Institute' Secures 1 Million Audience Milestone

Reservation Rate Also Leads at 26.3%

Director Kim Seong-sik's 'Cheonbaksa Exorcism Research Institute: The Secret of the Snowy Scene' became the first among the three Korean films released targeting the Chuseok holiday to surpass 1 million viewers. According to distributor CJ ENM, it recorded a cumulative audience of 1,013,180 as of 8 a.m. on the 1st.

The film achieved this milestone within five days of its release on the 27th of last month. It did not exceed 200,000 daily viewers until the second day. However, on the third and fourth days, it attracted 278,451 and 308,947 viewers respectively, signaling a positive box office trend. As of noon that day, it also led the reservation rate with 26.3% (89,035 tickets).

'Cheonbaksa Exorcism Research Institute: The Secret of the Snowy Scene' is a fantasy film depicting the events that unfold when a con artist exorcist, Cheonbaksa, meets a child possessed by a ghost. The cast includes Kang Dong-won, Heo Jun-ho, Lee Som, Lee Dong-hwi, Kim Jong-soo, and Park So-i.

Meanwhile, the films released on the same day, director Kang Je-gyu's '1947 Boston' and director Kim Ji-woon’s 'Spiderweb,' had accumulated 461,412 and 192,360 viewers respectively as of the 30th of last month.

This content was produced with the assistance of AI translation services.