YahyuJapan and Line to Merge in October... New Start as 'LineYahoo'
User Account Linking... Enhancing Advertising Effectiveness
According to a report by Asahi Shimbun on the 30th, 'Yahyu Japan' and 'LINE' will merge in early October and launch a new company called 'LINE Yahoo.'
According to the report, the two companies will start anew as LINE Yahoo after merging about two and a half years after integrating their management under a holding company. Yahoo Japan is a subsidiary of Z Holdings, a Japanese joint venture created by Naver and SoftBank. The new company's president will be Takeshi Idezawa, president of Z Holdings and a former LINE executive.
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After the merger, the two companies plan to link Yahoo Japan and LINE user accounts to enhance the effectiveness of advertising and other services.
This content was produced with the assistance of AI translation services.
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