Ecomarketing Transitions to Dual CEO Structure with Kim Cheol-ung and Ahn Bo-geun
New CEO An Bo-geun, Former Intern, Says "Will Expand Business Boosting Projects"
CEO Kim Cheol-ung to Oversee New Investments and Global Operations
Eco Marketing has shifted from a sole CEO structure with Kim Cheol-ung to a dual CEO system with Kim Cheol-ung and Ahn Bo-geun, embarking on a full-scale expansion of its core business and overseas operations.
New CEO Ahn Bo-geun oversees the domestic business division, while CEO Kim Cheol-ung is in charge of new investments and global business. Accordingly, Eco Marketing is strengthening its core advertising agency and business boosting operations, while also focusing on expanding its overseas business as a new growth engine.
CEO Ahn joined the company as an intern in 2008 and rose to Chief Marketing Officer (CMO) overseeing the marketing headquarters, becoming co-CEO after 15 years with the company. He has held various key positions including Head of Marketing Headquarters, Director of Talent Development, Head of Marketing Tech Headquarters, and Leader of the Data Science Group, driving growth in Eco Marketing’s core advertising agency business.
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In particular, since 2020, he elevated performance marketing, first introduced domestically, to become a core competency of Eco Marketing, laying the foundation for the business boosting model. Representative success cases of business boosting include Daily&Co, Andar, and Gritty. CEO Ahn expressed his ambition, stating, “We will further expand our core advertising agency and performance marketing businesses, and achieve greater success in the business boosting sector by discovering and nurturing companies with growth potential.”
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