Mackis Company, 'Seonyang' Nationwide Entry into Homeplus

Completed Entry into 132 Homeplus Stores Nationwide

Mackis Company announced on the 26th that it has completed the nationwide entry of its ‘Seonyang’ soju, launched with the concept of ‘the world’s best-looking soju,’ into Homeplus stores, marking the beginning of a full-scale expansion of its distribution channels.

Seonyang soju, the only soju product to feature a ‘crown cap,’ is characterized by its clean taste without any aftertaste, achieved by adding distilled rice and barley extract, with the lowest alcohol content (14.9%) and lowest calories (298 kcal) in Korea. Within two months of its launch, Seonyang surpassed an initial shipment of 1 million bottles and has now been stocked in 132 Homeplus stores nationwide, allowing consumers across the country to enjoy it.

Currently, Seonyang is sold not only at Homeplus stores nationwide but also at major large retailers such as E-Mart, Lotte Mart, and Nonghyup, mainly in the Seoul metropolitan area, Daejeon, and Chungnam regions, as well as at major convenience stores including GS25, CU, Seven Eleven, and E-Mart24, accelerating its nationwide distribution expansion.

Kim Jae-hoon, Head of the Distribution Center at Mackis Company, stated, “Thanks to extensive marketing activities, inquiries about Seonyang have been nonstop,” adding, “We plan to expand distribution nationwide so that many consumers can fall in love with the charm of Seonyang.”

This content was produced with the assistance of AI translation services.