Lotte Home Shopping Holds Virtual Fashion Show to Unveil Exclusive Brand New Products
Exclusive Fashion Brand New Product Launch
Model Runway and Styling Tips Included
Lotte Homeshopping announced on the 26th that it will hold the 'Best Fashion Week' event from the 1st to the 11th of next month, unveiling new products through a live virtual fashion show utilizing augmented reality (AR) technology.
![Lotte Homeshopping is holding the 'Best Fashion Week' event, unveiling new products through a live virtual fashion show using augmented reality (AR) technology. <br>[Photo by Lotte Homeshopping]](http://www.asiae.co.kr/news/img_view.htm?img=2023092608060689112_1695683165.jpg)
Lotte Homeshopping is holding the 'Best Fashion Week' event, unveiling new products through a live virtual fashion show using augmented reality (AR) technology.
[Photo by Lotte Homeshopping]
This Best Fashion Week will be held under the concept of 'Professionalx Runway,' featuring a virtual fashion show stage created with AR technology. A separate runway will also be prepared, where professional models will showcase new products, demonstrating everything from walking to posing. Fashion consultations will be conducted through real-time communication with consumers.
On the 2nd of next month, a fashion show for the exclusive brand 'DAB Plus' will take place. This brand was strategically launched by Lotte Homeshopping this fall and winter season to attract new customers in their 20s and 30s. The digital photo shoot of the brand model virtual human 'Lucy' will also be revealed. During the broadcast, professional models will wear full coordinated new products such as quilted design vests and skirts and walk the runway.
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On the 3rd, the exclusive brand 'LBL' will introduce items including the 'Cashmere Hood Coat' and knit dresses. On the 10th, the designer brand 'jain song' will be exclusively launched, showcasing new autumn-season products with high usability such as the 'Alpaca Knit Cardigan,' 'Wool Modal Tee Blouse,' and 'Wool Setup Suit' through a virtual fashion show.
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