Emart24 Sells Lunchboxes Made with This Year's Freshly Harvested Rice
Kimbap and Other Items to Switch to Freshly Harvested Rice Next Month
Emart24 announced on the 26th that it will start selling two types of lunchboxes made with newly harvested rice this year.
A consumer is purchasing a lunchbox made with newly harvested rice at an Emart24 store.
[Photo by Emart24]
The two lunchboxes using the new rice are 'Imgeumnam 10-Chan Bansang Lunchbox' and 'Imgeumnam Bibimbap.' They feature a sticker indicating the 2023 new rice from Imgeumnam Icheon rice.
Starting with these two Imgeumnam lunchboxes, Emart24 plans to switch all lunchbox, gimbap, and rice ball products sold to new rice by October.
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Kim Hong-geun, Emart24's lunchbox MD, said, "It may seem like a small change to switch the rice, but the chewy and glossy new rice creates a difference that enhances the overall taste of the lunchbox."
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