Korean Webtoon Industry Association and Google Play Join Forces for Global Webtoon Success

Seo Beomgang, President of the Korea Webtoon Industry Association (left), and Wilson White, Vice President of Google Public Policy (right), are posing for a commemorative photo as they pledge cooperation. (Photo by Google Play)

Google Play announced on the 25th that it will collaborate with the Korea Webtoon Industry Association for the mid- to long-term to ensure the successful global expansion of Korean webtoons and to revitalize the webtoon industry.

Wilson White, Vice President of Public Policy at Google, and Seo Beomgang, Chairman of the Korea Webtoon Industry Association, met on the 21st at the ‘Google for Korea 2023’ event, where they pledged mid- to long-term cooperation to promote the global advancement of the Korean webtoon industry and discussed concrete action plans.

First, Google Play and the Korea Webtoon Industry Association agreed to jointly work on establishing a ‘Webtoon Industry Day’ to foster positive awareness of the webtoon industry and encourage active creative activities among industry professionals such as webtoon artists and webtoon studios.

Additionally, to strengthen the global competitiveness of domestic webtoon artists and industry stakeholders, Google Play plans to actively utilize its global network to implement various mid- to long-term programs targeting small and medium webtoon companies and webtoon creators, including ▲ seminars for global market entry ▲ networking opportunities with overseas webtoon publishers ▲ consulting on strategies for activating genre diversity within the webtoon industry and discovering new IPs.

Seo Beomgang, Chairman of the Korea Webtoon Industry Association, stated, "The storytelling and character-building abilities of Korean webtoon artists possess competitiveness that stands on par with the global market. I believe collaboration with Google Play is essential to strengthen the capabilities of the Korean webtoon business and support the global growth of webtoon artists, and I expect positive outcomes." He added, "Our goal is to provide greater opportunities and benefits to webtoon artists and companies through cooperation with Google Play."

Wilson White, Vice President of Public Policy at Google, said, “Korean content and creators have unique capabilities that set the standard worldwide. Google Play will continue to strengthen its cooperation with the Korea Webtoon Industry Association and become a reliable partner supporting the global success of Korean content creators.”

This content was produced with the assistance of AI translation services.