"Delivery Within 18 Minutes"... China Shows Big Sales Signs for iPhone 15 Amidst Fierce Competition

Participation in Fierce Competition Among Fresh Food Delivery Platforms
Contrary to Expectations of Being Influenced by 'Patriotism'

As the newly released Apple smartphone iPhone 15 shows unexpected signs of success in China, Chinese delivery platforms have rushed into the sales battle, emphasizing fast delivery.

According to local Chinese media such as Securities Times on the 21st (local time), Ele.me, Alibaba's delivery platform, announced that right after the iPhone 15 pre-orders began on the 16th in China, "We have partnered with 3,000 Apple stores in 300 cities nationwide to start selling the iPhone 15," adding, "Delivery is possible within 30 minutes."

Another delivery platform, Meituan, also announced the sale of the iPhone 15, enthusiastically stating, "Delivery can be made within 30 minutes at the earliest."

Alibaba's fresh food delivery specialist platform Hema also joined the sales battle by announcing it would sell the iPhone 15 starting from the 22nd, saying, "If the order is successful, you can receive the new device within 18 minutes at the earliest."

The reason delivery platforms are actively engaging in iPhone 15 sales is that despite the economic downturn and sluggish consumption, the iPhone 15 is showing signs of success contrary to initial expectations.

When the iPhone 15 series pre-orders started at 8 p.m. on the 16th at the official Apple Store on China's e-commerce platform Tmall, the iPhone 15 Pro and Pro Max models sold out within one minute.

The Apple Store website crashed within 10 minutes, and the prepared stock was sold out in less than 30 minutes.

[Image source=EPA Yonhap News]

Amid escalating tensions between the U.S. and China, rumors of a government ban on iPhones and the sudden launch of Huawei's 'Mate 60 Pro' at the end of last month, which rode the wave of patriotism among Chinese people, had led to expectations that iPhone 15 sales in China would be affected. However, the actual situation has been quite different.

Accordingly, local media reported that not only e-commerce platforms like Tmall and JD.com but also delivery platforms are quickly competing to attract iPhone 15 customers by leveraging fast delivery as a weapon.

However, there are also observations that these delivery platforms may struggle to secure sufficient stock, which could result in delayed deliveries contrary to their promises.

Meanwhile, in South Korea, the iPhone 15 is scheduled to begin pre-orders on the 6th of next month and will be released on the 13th.

Telecommunication companies are reportedly planning a midnight delivery event starting at 0:00 on the release day to immediately deliver the new iPhone 15 to customers, considering the strong interest from iPhone enthusiasts.

This content was produced with the assistance of AI translation services.