Lazy Night, First Offline Popup at Hyundai Department Store... Operating Showrooms for 30 Brands

'Classy Room' Concept Operated at Trade Center Branch Until October 5

The women's edit shop ‘LAZY NIGHT’ announced on the 22nd that it will operate its first offline pop-up store at Hyundai Department Store. This is the first time LAZY NIGHT is holding an exclusive offline event together with multiple brands.

From today until the 5th of next month, LAZY NIGHT will run an offline brand showroom at Hyundai Department Store Trade Center branch under the theme ‘Classy room’. The differentiation lies in realizing LAZY NIGHT’s service concept of high-sensitivity premium fashion and lifestyle offline. Under the concept of ‘a room that respects taste and dignity,’ the space is simply designed to be modern and sophisticated, allowing visitors to the store to stand out on their own.

For this pop-up store, brands with timeless and well-made characteristics that have been loved for a long time with unchanging value over time were selected in line with the Classy room concept. It showcases key products from a total of 30 brands, including domestic fashion designer brands preferred by LAZY NIGHT customers, as well as lifestyle, beauty, and global brands.

Fashion brands participating include ‘R2W’, which retains its unique elegance with good materials and rich colors; premium couture brand ‘Treed’; designer jewelry brand ‘DONA&D’, which interprets classics in a modern way; and ‘SANDBEIGE’, which pursues minimalism and restrained beauty. Additionally, new fall/winter (FW) products in the old money look style presented by Leva, Lee, Bmuse Mansion, Ia, Monpliss?, and Pure Cashmere can also be seen.

Lifestyle products based on taste are also showcased in a diverse manner. Eight brands with distinctive designs such as La Roche, Sabre, Charvet Edition, and Kinto exhibit and sell their products. Furthermore, beauty brands like Editorial Pure, Judak, and Equallib, as well as overseas brands loved mainly by enthusiasts such as Mansour Gabriel, Sporty & Rich, and Coperni, also participate.

Customers visiting the offline pop-up store will receive a 15% discount on-site. In addition, new LAZY NIGHT customers who visit the pop-up site will be given coupons usable for online purchases and various gifts worth up to 650,000 KRW.

A representative of LAZY NIGHT said, "As a result of discovering and exclusively showcasing premium brands with strong fandoms, we have seen high interest and loyalty from female customers with strong purchasing power." They added, "Going forward, we will present differentiated curation by discovering brands with premium materials and design competitiveness in women's fashion, living, kitchen, and interior lifestyle sectors."

This content was produced with the assistance of AI translation services.