W Concept Presents Online and Offline Linked Fashion Content with Nike
Designer Brand Collaboration Fashion Photoshoot Released
Special Exhibition Open Until the 18th of Next Month with Photoshoot Reveal
Product Display at Yeouido Nike IFC Store
Fashion platform W Concept announced on the 20th that it will hold a special exhibition with Nike until the 18th of next month, showcasing the 2023 Fall/Winter (FW) fashion editorial.
In this fashion content, 24 sportswear items released by Nike targeting the fall/winter season are matched and introduced with products from brands featured on W Concept. Nine brands participated, including Nothing Written, Nancybu, More Than Paradise, Mohan, Sculpter, Ink, Trunk Project, Front Row, and Hands Eyes Heart, selecting tweed jackets, knitwear, and more that pair well with Nike Cortez, Air Max, leggings, and others.
During the special exhibition period, W Concept will sell the Nike products featured in the editorial at a 10% discounted price. At the 'Nike IFC' store in Yeongdeungpo-gu, Seoul, a W Concept curation product exhibition will also be held. Customers can purchase the exhibited products through QR codes placed inside the store.
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The fashion editorial produced by W Concept can also be viewed on Nike’s official website. Kwon Ji-won, head of W Concept’s content marketing team, said, "We will continue to present fashion editorials that offer various styling tips."
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